BadSTICK - Control Food Cravings

let something bad do you some good

Seventy to seventy-five percent of what we perceive as taste actually comes from our sense of smell.

Taste buds allow us to perceive only bitter, salty, sweet, and sour flavors. It’s the odor molecules from food that give us most of our taste sensation.

Scent is so powerful it can change our mood or our hunger in an instant.

A flower scent makes us feel happy; an unpleasant smell makes us wrinkle our nose with distaste.

A joke created badSTICK, but how it works is no joke.  It is an easy to use new product that can help you control food cravings.

You don’t ingest, put it on your skin, or inject badSTICK you just smell it.

It works, simply, by waving it quickly under your nose.

Let something bad do you some good!


  • Alvin, V., & Silverstein, R. (1992) Smell, the subtle sense. New York: William Morrow & Company.
  • Ardley, N. (1992) The science book of the senses. San Diego: Harcourt Brace Jovanovich.
  • Gibbons, B. (1986, Sept) The intimate sense of smell. National Geographic, pp. 324-360.
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